December 10, 2018

Towards Steady Progress: CESO Partnership Action Plan

On November 11, 2018, the Canadian Executive Services Organizations (CESO) and Bulacan State University (BulSU) Partnership action plan started with the active participation of the College of Business Administration.

By University Communications Group

Four faculty members namely, Dr. Jose Miguel Reyes, Ms. Helen Baesa, Ms. Ruth Sealmoy, and Ms. Geneveva Dungca, led by the College Dean Dr. Emerlita Naguiat, attended the event in support of the CESO Volunteer Advisor Mr. Steve Mendelsohn. The team tackled critical areas of studies for the 5th Assignment Plan entitled “Capability Enhancement on Business Diagnostics, Needs Assessment and Project Management and Evaluation.” This assignment plan aims to develop a University Business Center. The discussion includes Business Diagnostics, Innovation and Innovative Companies, Business Cases for Innovative Projects, Results Based Management, Monitoring Business Innovation Projects, and Project Evaluation.  At the end of the 8-day workshop, the team was able to develop Logic Model, Performance Measurement Framework, Organizational Structure, and Business Case for the Proposed Business Innovation Center.

While progressing in the workshop on the development of a University Business Innovation Center, another CESO Volunteer Advisor (VA) arrived at the University to give assistance on the 4th Assignment Plan entitled “Assistance in Commercializing the Prototype Products of The Food Innovation Center Through Marketing Strategies, Product Branding and Crafting of Investment Proposals for Would- Be Investors.” The aim of the workshop was to develop product brands, marketing strategies, and packaged investment proposals.  From November 16 to November 30, CESO VA Mr. John Thompson, conducted trainings and workshops with the Research Center, led by Ms. Maria Jenina Tongol, the University Research Director. The team composed of several participants from the University Testing Laboratory, in which they accomplished 11 worksheets that include: Consumer Portrait, Marketing Plan, Growth Equation, and Strategy Action. On November 29, at the University Carpio Hall, the team presented the fruitful outcome of their 8-day workshop. The outputs cover the discoveries from various workshop activities, generated ideas, and the devised processes for the University Food Innovation Center.